16. Hustle culture and the myth of productivity

We’ve been raised to believe that the harder we work, the more successful we’ll be, the more money we’ll make, the faster we’ll rise up the ranks – the more valuable we are. But is that still true? We’re squarely in the era of the knowledge and experiences economy, which means value is created not in terms of widgets produced but something more intangible. The game has changed and it’s inviting leaders to let go of a hustle productivity mentality, and start focusing on meaningful outcomes, experiences and value created.

Topics discussed:

• How hustle culture traps us in hyper-activity and makes us less impactful
• A better measure of productivity and how you can use it
• How to position yourself away from hyper-productivity roles and towards your zone of genius
• Trusting how you create value at your level

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